DIVENTA CRM, as part of the PMS module, is a software support for user interaction with current and future customers. The aim of this approach is to analyze customer data, their history, which includes complete statistics of their stays and spending, their preferences, and improving business relationships, with emphasis on retaining customers / clients, motivating them to continue consuming your services in order to grow sales and business results of the company as a whole.
DIVENTA CRM, as part of the PMS module, is a software support for user interaction with current and future customers. The aim of this approach is to analyze customer data, their history, which includes complete statistics of their stays and spending, their preferences, and improving business relationships, with emphasis on retaining customers / clients, motivating them to continue consuming your services in order to grow sales and business results of the company as a whole. DIVENTA CRM is an integral module with DIVENTA PMS module and DIVENTA Loyalty module. The specificity of the module is the synchronization of DIVENTA CRM profiles with guest profiles in the DIVENTA PMS module and with DIVENTA Loyalty members in real time.
The module in a simple and prompt way enables analytical search of partners and profiles and their data, through a series of relationships of interest to users, in order to get an accurate insight into the needs, habits and desires of their guests. The DIVENTA CRM module also offers detailed information about guests who have arrived through channels / partners of interest to you, and provides all this information in addition to all the previously mentioned analytics of data on guest stays.
In order to make the analysis of guests as prompt and easy to use as possible, the structure of interesting data can be arranged on the program interface at the request of the user. Creating a newsletter that serves to send promotional or personalized offers to customers / clients, is another option offered by DIVENTA CRM. It is especially worth mentioning that the entire business process of this segment of DIVENTA software is carried out in accordance with the GDPR regulation, and newsletters are sent exclusively to those clients who have given their consent to this way of communication through mAPPLICATION FORM. DIVENTA CRM module automates sales and marketing processes with current and future customers thanks to a fully integrated information system and a unique database.